/ Background
I teamed up with the Cheltenham based creative agency Silver to create this overview video to communicate the benefits of Dell Technologies - APEX Data Storage Services.
I teamed up with the Cheltenham based creative agency Silver to create this overview video to communicate the benefits of Dell Technologies - APEX Data Storage Services.
/ APPROACH
We developed a varied range of initial animation concepts which enabled us to work with the client to establish the most effectective way to deliver the content. This concept was then developed into a full-colour storyboard, of which the assets were taken and used for the final production.
We developed a varied range of initial animation concepts which enabled us to work with the client to establish the most effectective way to deliver the content. This concept was then developed into a full-colour storyboard, of which the assets were taken and used for the final production.
/ SOLUTION
An isometric world was created as the environment which felt techy in it's styling but also concise and robust. Cameras were set up to freely move around the various parts of the world where different scenes would playfully reveal themselves throughout the course of the animation. This combined with an informative voiceover throughout to explain the offering.
An isometric world was created as the environment which felt techy in it's styling but also concise and robust. Cameras were set up to freely move around the various parts of the world where different scenes would playfully reveal themselves throughout the course of the animation. This combined with an informative voiceover throughout to explain the offering.